Martin Lee Aronow, Aronow Business Advisors, LLC
Marty (front row, yellow tie) posing with his board members and officers at the 2013 OCBA Holiday Party.
Photo courtesy of Angie Lombardi Photography
One of the good guys is gone—and OCBA has lost one of its greatest champions. He fought a battle against an invisible foe. And while it took his body, Marty’s legacy of strong family and an impeccable work ethic lives on in his children, colleagues, clients, and friends.
The owner and principal consultant of Aronow Business Advisors since 2005, Marty was a master troubleshooter, problem-solver, and team builder who helped scores of business owners set and meet goals—whether for growth, turnaround, or retirement. Guided by his motto, “Problems don’t fix themselves; they get worse,” clients learned that good planning and consistent follow-through are the keys to success. Prior to launching his own business, Marty served as a professional-services executive for three decades, with vast experience in technology, construction, and contracting.
Clients and colleagues admired Marty for his expertise and loved him for his kindness. While tough in business—and unafraid to take on even the toughest challenges—he cared deeply for those he worked with and was praised for his listening skills, great sense of humor, and passion for the job. One client put it simply: “Spending time with Marty will make you better.
He was one OCBA’s most influential members. When he joined the organization in 2009, Marty immediately dove in and began volunteering. He co-chaired the marketing committee, became a member of the board of trustees, served as vice president, and was elected president in 2013. Under his leadership, OCBA teed off its first annual golf outing in May 2014, which raised more than $10,000 for CAREing for Children—OCBA’s charitable arm that provides holiday gifts and food baskets to families in need. A true professional in every sense of the word, Marty was always impeccably dressed, usually in suit and tie, and gave generously of his time and talent.
In 2010, Marty and his wife, Lisa, founded the Aronow Family Foundation in memory of Marty’s cousin and best friend, Evelyn N. Aronow. The organization supports the work of advocacy and education for people with disabilities. He was also a mentor for SCORE, Service Corps of Retired Executives.
Donations in Marty’s name can be made to the New Jersey Commission on Recreation for Individuals with Disabilities (NJCRID), P.O. Box 26 Kendall Park NJ 08824 or CAREing for Children, P.O. Box 1291, Toms River, NJ 08754-1291.